Saturday 24 March 2012

RED ALERT - How colours can have an effect (Team GB take note)

Can colour affect performance? Will it be pertinent to Team GB in the week Stella McCartney delivered the London 2012 Olympic competition clothing range?


A much referenced New Scientist article from 2009 seems to suggest so, from birds through to sexual attraction in humans to the more current interest in sports' performance. Colour appears to act as a subtle primer exerting a direct influence on motivation & behaviour without concious awareness.



The interesting facet of this article in a sporting concept is that apparently even in a simple clash of red against blue in martial arts form tae kwon do, then red colours were more likely to have higher scores awarded in close encounters: this in an experiment where clothing was digitally manipulated, with experienced referees making the calls too, not those likely to be influenced by any factors other than the contest itself.


Actually red has been getting sidelined  in Team GB kits for some time-clock the increasing use of blue this century for example in this collection of clothing Team GB Clothing 1948-2012.

So should the plethora of internet forum posters 
& excitable commentators really be seeing red over Stella McCartney's latest designs? 
Or are they feeling blue for good psychological reasons?

What truly colours our judgement?
Hubris or hype?

1 comment:

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