1 in 5 men would miss a wedding or a funeral to watch the SuperBowl!
Some watch just for the ads!
Half a million hits on Matther Broderick's youtube 10 second rumoured return as Ferris Bueller!
Who wouldn't watch for the commercials whether it's for the return of an Eighties celluloid hero, or with the return of polar bears for a renowned soft drink company currently confirmed for a return to the screens of millions?
A couponcabin.com survey found that 21% would swerve the nuptials of a close friend or family member, 20% the funeral of a loved on! 19% would miss the birth of their child! The survey was conducted online in the USA by Harris Interactive of 2625 adults which is a reasonable number in science terms at least: just think of the questions that could be asked & hypotheses proved with that form of study population!
Of the 47% of respondents planning to watch the game NEXT SUNDAY 37% of respondents would watch the NFL season's finale Superbowl just for the half time adverts! In this category it's women who lead the way, although they lag behind the males within the 1/3rd of the group whom have bet on the outcome of a Superbowl in the past!
The 10 second Mattew Broderick clip has already cranked up almost a half million hits in under 20 hours with no word on whom has posted this, just a promise to reveal on Feb 5th...
It is prompting much analysis in the media however...
Breakfast tv may be no guide to the state of a nation, but Superbowl fever appears to be gripping over a week before the actual game on Sunday February 5th! This SPACE blog has previously noted how sport can get a bit too serious for its own good (SPACE Blog Aug 2011 'Is sport taking itself too seriously'?), but the pre-game fever in the US almost rivals the obsessiveness that overwhelmed New Zealand during the last Rugby World Cup.
Even statistically, we can say most of us will just look forward to the match itself (and the half time show, obviously...Madonna confirmed in December by the way Super Bowl Half Time Act confirmed ).
No comments:
Post a Comment